Study: Internet is World’s Most Influential Media Channel

We live in a digital age. And in today’s world, it’s hard to discount the importance of the worldwide web. However, many marketers operate under the assumption that television and other forms of traditional media are still the most important when it comes to influencing consumer behavior. A new study shows that the internet is [...]

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Twitter’s First Promoted Trending Topic Appears

Well, it’s official. Twitter has rolled out its newest advertising model – promoted trending topics. This morning, upon logging in, you might notice the Toy Story 3 trending topic with a “promoted” label beside it. Yes, Disney purchased the first promoted Tweet – go figure.

We’ve become accustomed to promoted Tweets, since Twitter rolled them out [...]

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Say So Long to Broadcast TV?

We’ve all heard the statistics – YouTube reaches over 2 billion views per day. More than 66% of internet users watch online video. Online video ad spending is the fastest growing format. And so on, and so on.  But is internet TV REALLY set to surpass broadcast TV? According to a new report by the [...]

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It’s Still All About the Discount

No matter what type of advertising a consumer sees, it’s still all about the discount. A new survey from Econsultancy shows that the majority of US Internet users were most likely to say they “hated” advertising on television but the number one reason those users appreciate advertising was because “It Gives Me a Discount.” The [...]

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The Integration of Social Marketing

At this point in the evolution of marketing, most organizations understand the importance of social media to their overall efforts. But, a new study by marketing management firm Unica, as reported by emarketer, shows that integration is still lacking.
While 70% of responding companies have integrated voting features/product reviews into marketing campaigns, only 41% have [...]

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Domino’s Brilliant New Ad Campaign

To truly succeed in marketing requires a willingness to take risks and tread where few have tread before. Domino’s newest ad campaign is a prime example of this technique. After facing a whole host of negative feedback, the company has decided to re-design their pizza, “from the crust up,” and they’re telling the world about [...]

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Online Holiday Spending on the Rise

Another recession Christmas, right? Well, there’s GOOD NEWS on the online horizon …
Looks like e-commerce spending is on the rise! This year might just make the record books. According to an E-Marketer article: “A new comScore survey reported that, for holiday season retail e-commerce spending for the first 41 days of the November – December [...]

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In a Recession, Even the Rich Are Clipping Coupons

When you think of coupons – what pops into your head? Moms clipping neatly from the Sunday paper? Well, these aren’t your momma’s coupons anymore. A new study shows that as people continue to cut down their spending during a recession economy, coupons of all kinds are reigning supreme among consumers.

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It’s Not All About the Clicks

Contrary to popular opinion – click through rate is not the end all, be all when it comes to measuring a successful online campaign. With today’s rich media, video and social media ads, there are countless other ways a user can engage with and be affected by ads that don’t necessarily involve clicks.

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French Law Proposes Labeling Photoshopped Pics

A new debate is rising in the art and media world over the use of Photoshop technology to change the look of images. What sparked this debate? Some politicians in France are clamoring for a law that would force all retouched images to be labeled as such. But not everyone in on board with the idea, and it’s raising issues about the use of Photoshop and the artistic license of photographers and advertisers.

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