To truly succeed in marketing requires a willingness to take risks and tread where few have tread before. Domino’s newest ad campaign is a prime example of this technique. After facing a whole host of negative feedback, the company has decided to re-design their pizza, “from the crust up,” and they’re telling the world about [...]
Another recession Christmas, right? Well, there’s GOOD NEWS on the online horizon …
Looks like e-commerce spending is on the rise! This year might just make the record books. According to an E-Marketer article: “A new comScore survey reported that, for holiday season retail e-commerce spending for the first 41 days of the November – December [...]
When you think of coupons – what pops into your head? Moms clipping neatly from the Sunday paper? Well, these aren’t your momma’s coupons anymore. A new study shows that as people continue to cut down their spending during a recession economy, coupons of all kinds are reigning supreme among consumers.
Contrary to popular opinion – click through rate is not the end all, be all when it comes to measuring a successful online campaign. With today’s rich media, video and social media ads, there are countless other ways a user can engage with and be affected by ads that don’t necessarily involve clicks.
A new debate is rising in the art and media world over the use of Photoshop technology to change the look of images. What sparked this debate? Some politicians in France are clamoring for a law that would force all retouched images to be labeled as such. But not everyone in on board with the idea, and it’s raising issues about the use of Photoshop and the artistic license of photographers and advertisers.
We see it in so many media plans, it’s almost a red alert if it’s not in there. “Skew Women” is and has been an important tactic to reaching and converting online business. Studies show that women are more likely to make the ultimate online buying decisions and are the primary online consumer. But, a [...]
Ever wonder who’s behind the clicks? With all the big numbers media companies and interactive agencies throw at you, do you ever stop to think – who are the individuals making their mouses work? When they came to the site, what were these people doing? What did my advertising interrupt?
Developing effective online advertising is a job that requires creativity, innovation and a grasp on data & analytics. After all, tracking these campaigns is crucial when it comes to determining ROI. Now, Disney is using science to track user behavior at an even deeper level.
Creating campaigns in silos shouldn’t be an issue any longer but it is. With so much technology and tracking ability, one would assume that digital, being the strongest and most easily tracked marketing tactic out there, would prevent this from continuing…but it hasn’t. More marketers are being faced with organizations that still don’t understand how [...]
Representing an organization on line can be a daunting task – well, in the beginning, anyway. PR is one of those areas where hard work really does pay off in the long-run. Of course, PR isn’t the same anymore. With the increased interactivity of the web and the ever growing popularity of social networks, information travels faster than ever before. Ensuring you take into consideration is essential to the success of any PR/marketing campaign.
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