Why Crisis Plans are Needed…No Matter What

For the fifth straight day, European travelers are suffering in airports all over the world. Not because of what anyone would have deemed a crisis situation in a well thought out plan, but because of a sudden volcanic eruption in Iceland that no one could have predicted.

Crisis plans are put together for times when the unexpected suddenly happens. When visitors for some reason or another, cannot get to your destination or the attributes of your destination are in no shape for visitors. Much of these crisis plans have been written for Hurricanes given that some warning time is given. But what about natural disasters that cannot be predicted by meteorologists. Tornadoes, earthquakes, tsunamis, volcanoes…all these have played a MAJOR part in travel over the last two years. Cities have been demolished, travel has been halted and media has covered every second of these devistated areas forever painting a picture of devistation connected to a once alluring place.

Hurricane season prep should not be the only crisis planning time. Hold contingency budget for several reasons, natural disasters being the most applicable but economy should come in a close second. Be prepared with scenario messaging to go out depending upon how that crisis truly affected your destination aside from how it was depicted in the media. July 1 fiscal years are approaching…do you have your crisis management plan ready?

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