It’s Time to Finish that Plan for 2010

If you’ve been putting this off because it just doesn’t seem we should already be planning for 2010, then your time is up. 2010 is around the corner and it’s really time to finalize that plan. Ideally a marketing or media plan should be developed, discussed and finalized with your group BEFORE 2010 actually starts. No drafts sitting on your desk when you return to the office after the Holiday break. Or better yet, still sitting on the printer because you happened to take an extra few minutes to hit that Print button right before you walked out the door to ring in the New Year.

If you are behind on your plan and need to get your priority goals and tactics together and fast, here is a list of marketing efforts and goals we feel should be your top priority, no matter the size of your plan:

1. Do you feel that you know your audience or who your audience could be in 2010? If not, plan to develop focus group studies, brand building exercises and market penetration campaigns.
2. Will you need a new web site in 2010? Does your current web site support web 2.0 technologies, feeds, social network updates and plug and play widgets?
3. Do you have an optimization plan in place? Is your web site optimized for engines? Do you have a list of priority keywords you are using or plan to use to market all your web assets?
4. Are you playing in the social sandbox? Does your organization have a Facebook Page, Twitter Profile, Blog, etc.? If you don’t, make that part of your 2010 plan.
5. Do you know your top events, openings and attractions for 2010? Create a plan around how you will market them to your target audience.
6. Do you, your staff or your agency understand and know how to implement rich media tactics? If not, make it a priority to get to know this area of interactive marketing. 2010 will be the year of engagement with your audience.
7. Do you have tracking in place to monitor your efforts beginning January 1st? There is no turning back the clock to get benchmark data. Make this a priority before the year turns over.
8. Set goals against each effort. Interactive marketing and media, print, social presence, web site traffic, etc. Understand what you have now and keep in mind that social media takes time to build.

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