Leave Link Building Behind?

I had someone ask me last week if it was still important to build links to their web site or was that a tired, old method. I could see where this would come from because it’s not as popular a topic this year as it was five years ago but it’s still just as important.

To a search engine’s algorithm ranking method, the number of links to your site is a way they measure relativity and popularity. Both of those overlying points within the system are extremely important. If other sites don’t feel it’s important to link to your site as a resource, then the engines feel it’s not important for their engine users either.

For those of you who don’t have the resources to commit to building links for your web site, don’t worry. I’m going to list some tips that will help you and you will also find that some of what you are already doing could help you build links back to your web site, if taken just a little further.

1. Utilize Digg for your business, destination or brand name. You can submit a link to Digg based on content and category. Great way to build link popularity and a little extra traffic.

2. Web users love “Top” lists…create a few based on fun topics that are hosted on your web site and easy to find.

3. If you have a limited media budget, buy a small amount of pay per click. Make sure you set up your account and choose keywords that are very relevant.

4. Post all of your press releases online.

5. Trade articles with other experts or email them directly if you find you have content that would benefit their readers.

6. Social bookmark. Set up an account on Del.icio.us. and tag sites you find useful and important. If users out there like what you have tagged, they are likely to follow you and tag your site as well.

7. Make sure you are locally heard. Chamber of Commerce, government sites, local colleges and universities. If any local entity would benefit by linking to your site, let them know.

8. Yahoo! Answers…help answer questions if you can. Include a link for relevancy.

9. Wikipedia.

10. Don’t be afraid to be heard. If you leave a review and you feel you are very qualified to review that product, add a link to your site and that will explain a lot to the users reading the review.

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