Use Targeted Optimized Press Releases to Spread the Word

Representing an organization on line can be a daunting task – well, in the beginning, anyway.  PR is one of those areas where hard work really does pay off in the long-run.  Of course, PR isn’t the same anymore.  With the increased interactivity of the web and the ever growing popularity of social networks, information travels faster than ever before.  Ensuring you take into consideration is essential to the success of any PR/marketing campaign.

You’re first step is taking into account all your media assets. Organization bios, videos, press releases, imagery, logos, articles/news clippings – all of these are used to represent you online. The ways in which you use these assets to represent your organization online is key. Online newsrooms gather their information from the industry via articles written, distributed white papers, RSS Feeds, distributed video and more. Before you begin, be sure you have an online newsroom available to post all your PR to.  Here are some key items to include in your Press Room:

• Press Releases
• Articles Written/White Papers Distributed by Your Company
• Videos Your Company is Part of
• RSS Feeds
• Media Your Company Has Been Part of
• Podcasts
• Imagery/Logos of Your Company’s Brand
• Mission Statement/Company Objective
• Company History
• Bios of Executive Staff

Creating an optimized online newsroom doesn’t have to be complex or difficult.  Popular blogging tools like Wordpress and Typepad make cataloguing news and PR events quick and easy work.  In addition to making it easy to post new material, these platforms have all the tools necessary to keep everything optimised and easy to index by popular search engines like google, Yahoo!, and MSN.

And, last but not least, PR today MUST be search engine optimized.  Everything is on the web, and almost everything is indexed by the almight google, the ever present Yahoo!, and the other hundreds, maybe thousands of search engines that spider across the World Wide Web.  If your PR efforts are newsworthy and they happen to get picked up by a larger site, they could still remain largely unnoticed without the right keyword selection and keyword saturation.  It takes a perfect combination of popular topics blended with the words people are searching for to get noticed and then stay noticed.  A little keyword research can go a long way.

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