“Skew” Women

We see it in so many media plans, it’s almost a red alert if it’s not in there. “Skew Women” is and has been an important tactic to reaching and converting online business. Studies show that women are more likely to make the ultimate online buying decisions and are the primary online consumer. But, a recent study from eMarketer points out that “skewing” women isn’t as easy as it sounds.

The article titled “Are Women Really Ignoring Social Network Marketing?” shows that women are not easily influenced on social network web sites. 74.8% in fact which is a large number considering that more than one half of women are active in social media and visiting some type of social networking web site daily.

The article goes further stating,

“A little more than one-fifth of respondents said they were somewhat influenced, and only a tiny 3.3% reported great influence on their purchase decisions by social networks. About 15% of respondents to the survey reported not using social networks at all.

The female Internet users polled were much more likely to say online purchase decisions were affected by coupons and discounts (41.6%), products ratings and review Websites or information searches (22.2%) and even online advertisements (9.5%) than by advice from friends (7.6%) or blog posts and online communities (4%).”

Further, the top social networking activities of responding female Internet users—who have been touted as a group highly likely to share product information with their online communities—were sending private messages to friends and sharing photos. Just 8.7% said their No. 1 activity was getting product information, and 1% claimed it was writing product reviews.

Similar Posts

None Found

Comments

About Author