In a Recession, Even the Rich Are Clipping Coupons

When you think of coupons – what pops into your head? Moms clipping neatly from the Sunday paper? Well, these aren’t your momma’s coupons anymore. A new study shows that as people continue to cut down their spending during a recession economy, coupons of all kinds are reigning supreme among consumers.

A study by RetailMeNot.com and reported by eMarketer shows that, interestingly, online coupon usage is increasing most among the affluent. In June 2009, more than half of US internet users with incomes of at least $100,000 per year used online coupons – quite a percentage. In contrast, only 30% of users with incomes under $25,000 used online coupons.

For marketers, the message is simple – coupons are effective. They reach nearly every demographic and will likely only continue to grow in popularity as the economy falters. Smart business owners and marketers will take notice of this increase and find innovative ways to use coupons. If you haven’t already, why not explore the use of mobile coupons? Send text message coupons to subscribers, and offer a forwarding feature to make them viral. Or, experiment with offering coupons through your social media outlets – give your Facebook fans access to custom coupons.

Also, make sure your coupons are available on the major coupon sites. According to the report, consumers may be more excited by searching for deals online than by having them delivered directly – so keep that in mind when disseminating your marketing message.

In addition, a significant percentage of people also use coupons collected from newspaper inserts, magazines and other publications, showing that traditional media still plays a key role in customer behavior – so don’t neglect it.

These days coupons are playing an important role in consumer choice, so take heed and come up with some creative ways to use these assets!

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